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O D Y S S E Y

  • Writer: nms 303
    nms 303
  • Mar 12, 2021
  • 3 min read

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Life is in essence "eventful!" The "artistic and musical" life is also like an adventure made of unforeseen and singular facts. Like a series of events, life in general is a journey into the unknown, a real "odyssey..." (An obvious reference to the eponymous single! (https://song.link/vrskqdxqvbt6t)) It is an understatement to say that the production of electronic music, the promotional aspects and the systemic constraints inherent to the socio-economic climate that undeniably influence the sustainability of "artistic" projects are also an odyssey! A "human odyssey" first and foremost! However, there is no need to talk about oneself, to make a "singular" story of one's life or to tell one's personal adventures, whatever they may be, to the greatest number of people in order to exist or to feel that one exists... There is no need to show one's face, one's shape or to try to look good, no need to surf, to make up, to disguise... Obviously, it is the opposite of the strategies of exposure and media coverage advocated by communicators and other influencers very little concerned by the consequences of these practices... Because, by mixing "navel-gazing, voyeurism", "story-telling" techniques and devotion to communication tools sponsored by the Web giants, they feed the cult of a doctrine that dictates a framework through standards in which sensationalism and visibility are intertwined, intermingled and confused slyly, not without generating drifts maximized exponentially by the phenomenon of so-called "social networks..."

In any case, despite the dominant model, it is possible to communicate differently. Everyone is free to make their own choices. Moreover, in order to reach a certain audience, no one is really obliged to give in to the temptation to dramatize or romanticize his or her life, preferences or political opinions, or to flood the web with selfies or unhelpful images! Of course, the "social" pressure is often the strongest, but it is without taking into account the fact that renouncing to bend to the dogmas in force, it is to make act of resistance, to display and to concretize a certain form of independence and salutary freedom in response to the constraints generated by the various processes of current communication. In short, you'll have realized if you've kept up so far (lol), my "thing" is the "blah!" In this sense, you could legitimately accuse me of using exactly the same kinds of processes that I denounce above in my diatribe! However, everything depends on the way of conceiving and seeing things, thus on the angle of approach and on the finality... Because, without making another subject of it here which would deserve that one dwells on it in details, the "account" of my speeches is built with a clearly defined objective: to try, very modestly, to make think the one who will want to read me upstream or downstream of my electronic musical projects... In other words, the sense and the coherence of the speech aim in a certain way to divert the codes by hoping to release a certain form of "cultural and artistic surplus value..." (Whatever the consequences in terms of results...) Moreover, this way of proceeding coincides with an approach consciously elaborated in "autarky" in reference to a "mode of survival without assistance" (without external help...) within a vast jungle "media" as wild as merciless... Approach such as an adventure with rebounds which is similar itself to an "odyssey!"


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